Buzz Service is integrated directly with in e-mail service of Gmail which allows users to post status updates and share content and read and comment on friends posts.
Google Buzz is directly against rival networks such as Facebook, which has amassed nearly 400 million users since its launch in 2004.
Buzz will capitalise on the number of regular Gmail users, which is currently around about 170 million people.
BBC News technology correspondent Rory Cellan-Jones said that the launch appeared to be a "major land grab by Google for the social networking space".
Google Buzz is directly against rival networks such as Facebook, which has amassed nearly 400 million users since its launch in 2004.
Buzz will capitalise on the number of regular Gmail users, which is currently around about 170 million people.
BBC News technology correspondent Rory Cellan-Jones said that the launch appeared to be a "major land grab by Google for the social networking space".
"They've launched Buzz with plenty of interesting new features, particularly for mobile users, but the real question is whether there's enough to entice social networkers away from sites like Facebook and Twitter," he said.
Rival Yahoo already offers a service that allows people to see updates from sites such as Twitter and Flickr from inside their Yahoo Mail page.
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